Precision Health Media Names Allen Wyke CTO, Terry Cornelissen VP Midwest Sales

NEW YORK, June 5, 2012 /PRNewswire/ -- Precision Health Media, the leading source for Diagnosed Audiences, has named Allen Wyke to the new position of Chief Technology Officer. He will report to Bill Jennings, CEO. PHM also named Terry Cornelissen as VP Midwest Sales.

Wyke brings more than 15 years of ad technology experience to PHM. He served as CTO of iVillage and Chief Digital and Technology Officer of Direct Bands, and most recently consulted on digital and ad targeting strategies with startups and major media companies. Earlier in his career, Wyke served in multiple capacities, including VP of R&D, at pioneering ad server platform company Accipiter, which was acquired by CMGi.

Cornelissen will head Precision Health's Chicago office and develop ad programs with major OTC and pharma brands. Prior to PHM, he was with Synacor Portal Group and earlier with Healthline Networks.

"As one of the early technology pioneers in the ad targeting/serving industry, Allen Wyke's expertise has already been critical to the development, architecture and vision of our Condition Match™ platform, which uses natural language processing technology, such as semantic analysis, to identify the most relevant content for brands across our network of partner health sites," said Jennings. "And Terry Cornelissen's deep contacts with major health related brands and knowledge of the health category will be very valuable to PHM's plan to expand coverage nationally."

As their blockbuster drugs go "off patent," Jennings explained, many pharma brands are focusing on niche health categories. Precision Health Media meets these marketing needs with highly targeted ad programs that laser in on multiple co-morbidity audiences. A brand may seek only MS, COPD, Gout, Diabetes or High Cholesterol audiences, for example. Precision Health's Condition Match process finds these pages across hundreds of top site partners.

"Precision Health has been able to successfully leverage Condition Match to double or triple average industry performance metrics," said Wyke. "The ability to target a brand's message at the page level has enormous potential for pharma and consumer health brands." 

"We have partnered with Precision Health Media over the last few years on a number of successful campaigns for our clients," said Tom Hespos, Founder and Chief Media Officer of Underscore Marketing. "Their Condition Match process has produced strong results for our DTC and OTC brand goals."

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective Media), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian) and Chris Young (Founder Digital Broadcasting Group). Condition Match is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.

Contact: Les Luchter, les@llcom.biz

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EmpowHER Media Launches "HER Daily Dose" Health News Program

SCOTTSDALE, AZ--(Marketwire -03/14/12)- EmpowHER, an award-winning social health company for women, announces a new way to stay fresh and current on women's health topics. "HER Daily Dose" is an online news program offering innovative 90-second reports on topical issues affecting hundreds of millions of female health consumers. The daily feature is the latest addition to EmpowHER's premium health programming, adding to the largest library of original women's health and wellness content online with more than 7,500 videos and 13,500 articles.

According to the Nielsen Company, 76 percent of women ages 25-50 consume video online. As one of the fastest growing online resources for women's health and wellness, EmpowHER added "HER Daily Dose" to its lineup to meet the need of millions of women looking for help and resources. Other original online video programming from EmpowHER includes HER Week in Health, HER Health Minute, HER Health Stories.

There are more than 45 "HER Daily Dose" segments featured on EmpowHER, the leading web site for women's health, including:

HER Daily Dose: Lead in Lipstick
HER Daily Dose: Breastfeeding and Caffeine Consumption
HER Daily Dose: A Simple Way to Shed 5 Pounds
HER Daily Dose: Can Being Thirsty Make You Cranky?

"HER Daily Dose," which addresses the day's biggest news stories in women's health, is hosted by EmpowHER Correspondent Bailey Mosier. Her passion for health awareness developed as a teenager, when she was diagnosed with a rare degenerative cartilage disorder to her knees. In her quest for wellness, Mosier channeled her energy into the athletic realm, playing Division I Golf on scholarship. Today, she proudly advocates women take wellness into their own hands.

"HER Daily Dose offers visitors to EmpowHER much more than the latest health tips and news stories," says Mosier. "The show encourages women to think differently about health, uncovering new truths and expanding our understanding of emotional and physical well-being."

"Our 'HER Daily Dose' program is a demand-driven short news format that fits nicely into our robust video library that we syndicate to over 160 million women across the web every month through a network of video syndication partners," says EmpowHER President & COO, Thom Brodeur. "EmpowHER's social health platform provides an opportunity for women to access gender-specific health information, share their stories, and ask questions. As well, we offer brands a unique opportunity to advertise their products and services through powerful video media to an audience specifically looking for female health products, treatments and procedures."

About EmpowHER Media http://www.empowhermedia.com/
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

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Health Net’s & UCLA’s Health Literacy Social Media Program Opens to All Teens Nationwide

Tue, Jan 31, 2012, 8:46 AM EST - U.S. Markets open in 44 mins.

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EmpowHER Media Launches New and Improved Resource for Health and Wellness Marketers

SCOTTSDALE, AZ--(Marketwire -01/24/12)- EmpowHER, an award-winning social health company for women, today announces the re-launch of EmpowHERMedia.com -- a resource for health and wellness marketers, advertisers and practitioners looking to tap into the highly lucrative and influential market that controls 90% of the household healthcare decisions and wields a whopping $5T in annual spending power -- women. The new site design and resources offers marketers a visually pleasing experience and powerful insights into tapping into the female health consumer market.

New features on EmpowHERMedia.com include: improved navigation making it easier to find marketing solutions for brands looking to target female health consumers; up-to-date pulse of actual conversations happening in real-time throughout EmpowHER Media's social media properties; and a slick new design and style highlighting smarter insights in marketing to women along with trends in digital and social media marketing in the healthcare space. EmpowHER Media tells the story of the evolution of online health consumer behavior from Health 1.0 to Health 3.0 -- more specifically, the social health movement; the power and importance of the female health consumer, and how health and wellness marketers, practitioners and providers will need to reach, engage, and influence the female health consumers in social health environments.

Other site enhancements include easier access to EmpowHER Media's newly launched social media channels, geared towards educating and connecting marketers to these highly influential consumers. Industry professionals can follow EmpowHER Media across several social media platforms including: the EmpowHER Media LinkedIn group -- where professionals can engage in discussions and ask questions; the @EmpowHERMedia twitter handle, where marketers can stay updated on industry stats, latest reports and key insights in health care and social media, EmpowHER Insights: Marketing to Women Blog, and a market-focused Facebook page.

"Social Health is redefining the way people consume healthcare information," says Thom Brodeur (@thombempowher), Executive Vice President and CMO of EmpowHER Media. "Gone are the days when brands could simply dictate one-sided information to a captive audience. Health 3.0 suggests that brands will win in social health environments where they genuinely connect with, educate, and compel consumers to take action. EmpowHERMedia.com is the definitive resource for health and wellness marketers looking to reach, influence and engage female health consumers online."

Other enhancements to EmpowHERMedia.com include a new section showcasing examples of how top-tier brands, healthcare agencies and media companies are working with EmpowHER to improve their online marketing ROI. Additionally, a new press release section highlights corporate news from EmpowHER Media that informs the audience of exciting updates from The Company including new partners and programs, features and upgrades to the site, and executive and corporate award and milestone announcements. Marketers can also sign up to receive the news EmpowHER Media monthly newsletter.

Visit EmpowHERMedia.com to learn more about the evolution of consumer behavior on the web from Health 1.0 to Health 3.0 -- more specifically, social health.

Click here to view this release on EmpowHER.com and share it with your social networks.

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

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Health Net and UCLA School of Public Health Expand T2X Health Literacy Social Media Program to All Teens Nationwide

LOS ANGELES--(BUSINESS WIRE)-- Health Net, Inc. (NYSE: HNT - News) and the UCLA School of Public Health today announced the expansion of its health literacy social media program, T2X. The program was previously limited to its study testing phase, but access to the program now is available to all cyber-savvy teens nationwide.

The T2X project was created as a result of a partnership between Health Net, UCLA School of Public Health and EPG Technologies. It was funded by a $1.1 million NIH research grant that tested whether a cutting-edge intervention using an online social network would increase low-income teens’ capacity to access and use their insurance, become more engaged in their health care and health behavior decisions, and develop pro-health attitudes.

“We believe that this innovative approach has helped create best practices for encouraging all teens to become knowledgeable health care consumers,” said Nancy Wongvipat Kalev, Health Net’s director of Health Education and Cultural and Linguistic Services, and one of the study’s collaborators. “The study’s findings are currently being evaluated and the highly anticipated results are expected mid-2012. If this intervention is indeed successful in allowing teens to become more engaged in their health care and health decisions, we could validate the use of social networking sites for the rest of our population and open doors to exploring other innovative technology-based approaches to promoting healthy behaviors in the future.”

The T2X website offers a teen-only community of users, with teen and professionally produced content, competitions, games, quizzes, blogs, video sharing and other interactive and participatory communication methods. The site covers lifestyle issues for teens – nutrition, fitness, stress management, substance abuse and sexual behavior – to help them live life to the fullest and accomplish their goals.

On the T2X website, teens have access to:

Chat online with health experts 24/7 and ask questions about sensitive health topics that they may not be comfortable discussing with their physician Learn how to access health services at the right level of care Intelligent SMS campaign that allows teens to text keywords to a designated number and receive customized content back to their mobile devices Participate in health-oriented social networking through blogs, videos and other transmedia tools Nurse Advice Line to obtain health care information from a registered nurse 24/7 (available to Health Net members only)

The transmedia component of T2X is extremely unique as the project is the first of its kind to explore the effectiveness of this intervention. “Transmedia” is telling different parts of a story using different types of media, which provides opportunities for participants to get deeper into the story, topic and characters, eventually putting the story together into a coherent whole.

“I’m excited about the opportunity to engage the T2X community through transmedia storytelling to make issues related to health care literacy more relevant and engaging for teens as they transition into adulthood,” said Deborah Glik, professor for the UCLA School of Public Health and another one of the study’s collaborators.

The ongoing project has already garnered recognition in prominent publications. T2X was recently highlighted as a best practice in patient engagement in National Committee for Quality Assurance’s (NCQA) publication entitled “NCQA Quality Profiles™: The Leadership Series--Focus on Patient Engagement” and also in America’s Health Insurance Plans (AHIP)’s Innovations in Health Literacy publication entitled “Health Literacy and America’s Health Insurance Plans: Laying the Foundation and Beyond.” The Health Net-UCLA project team also has presented at several prestigious conferences such as the National Conference on Health Communication, Marketing and Media, the American Public Health Association Conference, and the Centers for Disease Control and Prevention’s National conference on Health Communication, Marketing and Media.

About Health Net

Health Net of California, a subsidiary of Health Net Inc., is one of the largest health plans in the state. Together with Health Net Life Insurance Company, it serves more than 2.2 million members statewide and contracts with more than 56,000 physicians, 300-plus hospitals and nearly 5,000 pharmacies, giving its members greater choice and more convenient access to care. Its commercial HMO and POS, Medicare, and Medicaid lines of business have received “Excellent” accreditation status from the National Committee for Quality Assurance.

For more information on Health Net, Inc., please visit Health Net’s website at www.healthnet.com.

About The UCLA School of Public Health

The UCLA School of Public Health is dedicated to enhancing the public’s health by conducting innovative research; training future leaders and health professionals; translating research into policy and practice; and serving local, national and international communities. For more information, visit www.ph.ucla.edu.

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