EmpowHER Media Launches "HER Daily Dose" Health News Program

SCOTTSDALE, AZ--(Marketwire -03/14/12)- EmpowHER, an award-winning social health company for women, announces a new way to stay fresh and current on women's health topics. "HER Daily Dose" is an online news program offering innovative 90-second reports on topical issues affecting hundreds of millions of female health consumers. The daily feature is the latest addition to EmpowHER's premium health programming, adding to the largest library of original women's health and wellness content online with more than 7,500 videos and 13,500 articles.

According to the Nielsen Company, 76 percent of women ages 25-50 consume video online. As one of the fastest growing online resources for women's health and wellness, EmpowHER added "HER Daily Dose" to its lineup to meet the need of millions of women looking for help and resources. Other original online video programming from EmpowHER includes HER Week in Health, HER Health Minute, HER Health Stories.

There are more than 45 "HER Daily Dose" segments featured on EmpowHER, the leading web site for women's health, including:

HER Daily Dose: Lead in Lipstick
HER Daily Dose: Breastfeeding and Caffeine Consumption
HER Daily Dose: A Simple Way to Shed 5 Pounds
HER Daily Dose: Can Being Thirsty Make You Cranky?

"HER Daily Dose," which addresses the day's biggest news stories in women's health, is hosted by EmpowHER Correspondent Bailey Mosier. Her passion for health awareness developed as a teenager, when she was diagnosed with a rare degenerative cartilage disorder to her knees. In her quest for wellness, Mosier channeled her energy into the athletic realm, playing Division I Golf on scholarship. Today, she proudly advocates women take wellness into their own hands.

"HER Daily Dose offers visitors to EmpowHER much more than the latest health tips and news stories," says Mosier. "The show encourages women to think differently about health, uncovering new truths and expanding our understanding of emotional and physical well-being."

"Our 'HER Daily Dose' program is a demand-driven short news format that fits nicely into our robust video library that we syndicate to over 160 million women across the web every month through a network of video syndication partners," says EmpowHER President & COO, Thom Brodeur. "EmpowHER's social health platform provides an opportunity for women to access gender-specific health information, share their stories, and ask questions. As well, we offer brands a unique opportunity to advertise their products and services through powerful video media to an audience specifically looking for female health products, treatments and procedures."

About EmpowHER Media http://www.empowhermedia.com/
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

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EmpowHER Media Launches New and Improved Resource for Health and Wellness Marketers

SCOTTSDALE, AZ--(Marketwire -01/24/12)- EmpowHER, an award-winning social health company for women, today announces the re-launch of EmpowHERMedia.com -- a resource for health and wellness marketers, advertisers and practitioners looking to tap into the highly lucrative and influential market that controls 90% of the household healthcare decisions and wields a whopping $5T in annual spending power -- women. The new site design and resources offers marketers a visually pleasing experience and powerful insights into tapping into the female health consumer market.

New features on EmpowHERMedia.com include: improved navigation making it easier to find marketing solutions for brands looking to target female health consumers; up-to-date pulse of actual conversations happening in real-time throughout EmpowHER Media's social media properties; and a slick new design and style highlighting smarter insights in marketing to women along with trends in digital and social media marketing in the healthcare space. EmpowHER Media tells the story of the evolution of online health consumer behavior from Health 1.0 to Health 3.0 -- more specifically, the social health movement; the power and importance of the female health consumer, and how health and wellness marketers, practitioners and providers will need to reach, engage, and influence the female health consumers in social health environments.

Other site enhancements include easier access to EmpowHER Media's newly launched social media channels, geared towards educating and connecting marketers to these highly influential consumers. Industry professionals can follow EmpowHER Media across several social media platforms including: the EmpowHER Media LinkedIn group -- where professionals can engage in discussions and ask questions; the @EmpowHERMedia twitter handle, where marketers can stay updated on industry stats, latest reports and key insights in health care and social media, EmpowHER Insights: Marketing to Women Blog, and a market-focused Facebook page.

"Social Health is redefining the way people consume healthcare information," says Thom Brodeur (@thombempowher), Executive Vice President and CMO of EmpowHER Media. "Gone are the days when brands could simply dictate one-sided information to a captive audience. Health 3.0 suggests that brands will win in social health environments where they genuinely connect with, educate, and compel consumers to take action. EmpowHERMedia.com is the definitive resource for health and wellness marketers looking to reach, influence and engage female health consumers online."

Other enhancements to EmpowHERMedia.com include a new section showcasing examples of how top-tier brands, healthcare agencies and media companies are working with EmpowHER to improve their online marketing ROI. Additionally, a new press release section highlights corporate news from EmpowHER Media that informs the audience of exciting updates from The Company including new partners and programs, features and upgrades to the site, and executive and corporate award and milestone announcements. Marketers can also sign up to receive the news EmpowHER Media monthly newsletter.

Visit EmpowHERMedia.com to learn more about the evolution of consumer behavior on the web from Health 1.0 to Health 3.0 -- more specifically, social health.

Click here to view this release on EmpowHER.com and share it with your social networks.

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

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EmpowHER Partners With Health Guru to Expand Video Audience

SCOTTSDALE, AZ--(Marketwire -01/19/12)- EmpowHER, an award-winning social health company for women today announces a new partnership with HealthGuru Media, the leading company for health video on the Web. Through this partnership, HealthGuru.com will offer its viewers EmpowHER's original, HD-quality women's health video library - the largest of its kind on the Web. Through the partnership, EmpowHER will syndicate videos to more than 100M annual visitors on HealthGuru.com and throughout Health Guru's premium health network.

Health Guru has a comprehensive library of health videos, with 3,000+ titles covering 125 different conditions. This library was built utilizing a unique approach to health education which places equal focus on presenting credible, easy-to-understand health information with doing so in a powerfully engaging context. Providing the user with an immersive, media-rich experience, HealthGuru.com uses cutting edge technology that truly engages their audience to ensure the optimal user and learning experience. The result is the most engaged health video audience on the web, with the typical Health Guru viewer spending 61.9 minutes a month watching Health Guru content (comScore Video Metrix, December '11)

"According to Nielsen, over two thirds of women ages 20-50 consume online videos," says Thom Brodeur, Executive Vice President and CMO of EmpowHER Media. "Partnering with HealthGuru.com enables us to deliver important health and wellness video resources to a broader global audience."

Since its launch in 2008, EmpowHER has achieved a leading position in the women's online health and wellness space, and is today recognized as the fastest growing social health community for women. EmpowHER Media expects to reach nearly 40M female health consumers on EmpowHER.com, and another 200M through a powerful syndication network that includes a Who's Who of the Web like: Yahoo! Health, AOL, Shine by Yahoo!, Hearst's RealAge, Rodale's Healthy Living Network, Fox News Health and others. Understanding the power of video, bringing not only educational videos to female health consumers, but enabling real women to share their person health and wellness stories with each other, EmpowHER has also built a robust video syndication network of partners including HealthGuru.com, reaching more than 160M of women across the web each month.

"By 2015, online video consumption will be so pervasive that no one will even make the distinction between Internet users and Internet users who watch video," says Josh Silberstein, CEO of HealthGuru.com. "With health and wellness information consistently among the most popular search subjects online, we know that videos on these topics will continue to be in high demand. HealthGuru Media is pleased to partner with a market leader like EmpowHER to expand our ability to deliver video content to millions of women around the world, and to continue helping them with their health and wellness needs."

Click here to view this release on EmpowHER.com and share it with your social networks.

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

About HealthGuru.com
HealthGuru.com is the leading destination site for health video on the web (comScore Video Metrix, November 2010). Our unique approach to health education was developed specifically for the video audience and is differentiated in three key ways: HealthGuru.com focuses on the health topics that matter most to today's audience, including: diet & fitness, mental & emotional health, sexual health, pregnancy, baby health & childcare, beauty & grooming, drugs & alcohol, and more. The modern health consumer seeks out an immersive, rich media experience on the web, not the text-centric offerings commonly found on other health sites. Health Guru was created with cutting edge media -- like the largest health video library on the web and interactive applications -- so we can offer the experience our audience expects. World-class information providers know that an accurate and comprehensive resource is just the first step. Creating content that truly engages the audience is the way to ensure that information becomes learning. That's why Health Guru is dedicated to making our content as interesting and when relevant, entertaining, as it is useful.

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