Thursday, May 17, 2012
App helps you track health goals
Wednesday, March 14, 2012
Aetna Helps Improve Brain Health By Offering MyBrainSolutions
HARTFORD, Conn.--(BUSINESS WIRE)--
Today, Aetna (NYSE: AET) announces a new wellness and behavioral health benefit that helps improve overall brain health – MyBrainSolutions. MyBrainSolutions is an interactive brain-training website that brings together games, videos and trackers designed to improve stress management, memory and attention. These services are specifically designed for employers looking to improve productivity and the health and well-being of their workforce.
Created by Brain Resource, Inc., MyBrainSolutions provides adults with the tools they need to take charge of their own well-being and performance. MyBrainSolutions uses an objective personal brain assessment to measure the four key areas of brain performance - emotion, thinking, feeling and self-regulation - and matches a person to specific brain training games and exercises.
Regularly participating in exercises designed to improve brain health can help in many ways. For example, it helps participants:
build new habits that help them perform better in real world activities. improve long and short-term memory. build stronger interactions with others."There are strong linkages between brain health and overall health and well-being,” said Louise Murphy, head of Aetna Behavioral Health. “The addition of MyBrainSolutions into our industry leading portfolio of products provides our members with a fun and engaging way to improve their health and wellness."
A MyBrainSolutions personal dashboard is also available to track a person’s individual brain health success. Goal setting tools help set and track long-term goals, including the positive actions and daily habits that support those goals. The online training is self-paced, private and can be completed in as little as 10 minutes a day.
“Clinical evidence clearly demonstrates the correlation between brain health and physical health,” said Hyong Un, MD, Chief Psychiatric Officer for Aetna Behavioral Health. “MyBrainSolutions’ unique approach uses the latest knowledge about the interconnected nature of the brain to provide integrative training that helps people regulate their emotions, thoughts, and feelings.”
“We have seen significant interest and momentum build around the concept of brain health,” said Gregory A. Bayer, Ph.D. chief executive officer of Brain Resource, Inc. “Employers are looking for better ways to engage employees in wellness programs and promote resilience, and our solutions fill the gap between wellness information and action.”
To learn more about MyBrainSolutions, visit MyBrainSolutions.com and follow the conversation on twitter.com/MyBrainSolution.
About Brain Resource, Inc.
Brain Resource, Inc (BRRZY: OTC US, BRC: ASX) translates new findings about the brain into engaging products for consumers, employers and clinicians to improve cognition and brain function. With offices in San Francisco and Australia, and agents in Europe and Israel, the company is underpinned by an international consortium of scientists and clinicians that bring together all aspects about the brain that are usually assessed independently. For more information, follow Brain Resource on Twitter @MyBrainSolution or visit www.brainresource.com.
About Aetna
Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 36.4 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, medical management capabilities, health care management services for Medicaid plans and health information exchange technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.
Wednesday, February 29, 2012
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Tuesday, February 28, 2012
Health Alliance Plan's New Branding Initiative Reinforces Distinction and Helps Members Find "Peace"
Health Alliance Plan (HAP) is launching a new branding initiative in anticipation of the changes health plans will face in providing and marketing their products and services under health care reform.
According to Donna S. Reid, HAP's Vice President, Marketing & Communications Strategy, HAP launched a branding initiative on Sunday, February 26 that plays on HAP's perceived strength as a nonprofit health plan company known for compassion, personalized attention and customer relationships reinforced by innovative Metaphor Study® research.
The initiative kicked off publicly with a bold, new television spot immediately before, during and after the 84th Academy Awards®, broadcast in southeast Michigan on WXYZ-TV7. Advertising on Detroit-area billboards, radio stations, newspapers and websites will follow today.
"We want to reinforce that HAP cares deeply about helping our members achieve a sense of peace and comfort with health insurance decisions best suited for them and their families," said Reid. "It makes sense for HAP, with a reputation for exceptional customer service, to lead with this type of initiative."
The new HAP television spot ends with this narrative: "And we may wonder: Am I doing the best for myself and my family? Am I keeping them safe? Ask us a question. We'll figure things out together. Welcome to Peace. Welcome to HAP."
HAP is the first health plan in Michigan to use innovative market research to pinpoint customers' emotional connection. The advertising campaign was created by The TMV Group with the Metaphor Study® research conducted by D.P. Bostwick & Associates, led by Dave Bostwick, former Director of Consumer Market Research for the Chrysler Corporation. Both companies are based in Birmingham, Mich.
"The objective of Metaphor Study® market research is to gain an in-depth understanding of the underlying idea behind a commercial concept," Bostwick said. "Metaphor Study® market research enables a company like HAP to refine and reinforce the emotional connection with its target audiences. The strength of HAP's existing brand, as the health insurance company best known for its compassion, personalized attention and customer relationships, really stood out loud and clear in the HAP Metaphor Study®."
The Bostwick agency obtained input from more than 300 individuals from southeast Michigan in 12 separate focus groups held in December 2011.
HAP's Reid said, "The Metaphor Study® reinforced the existing strength of the HAP brand, which has us positioned perfectly for the health care reforms to come. Great brands get out in front of others and we already have momentum since HAP is known less as a claims payer and more as a consumer-friendly, caring, compassionate health-solution company that takes a very personalized approach to making the lives of our members easier and more fulfilling."
"This goes beyond simply an advertising campaign," said Reid. "The brand initiative will have many touch points in everything we do, and it will be reinforced throughout 2012 and beyond."
About Health Alliance Plan
Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to more than 648,000 members and companies of all sizes. For more than 50 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to improve the health and well-being of the lives we touch. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid, Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, and personalized customer service. The National Committee for Quality Assurance awarded HAP's commercial HMO and HAP Senior Plus Excellent Accreditation.
HAP employs more than 1,000 southeast, east central and western Michigan residents through its corporate offices in Detroit, Southfield and Flint, and its subsidiaries Midwest Health Plan and ASR Health Benefits.
Documents and/or Photos available for this release:
HAP Brand Launch Press Release
HAP helps at every age and every stage
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 322167
Tuesday, February 14, 2012
New Health Care Law Helps Expand Primary Care Physician Workforce
Tue, Feb 14, 2012, 6:50 AM EST - U.S. Markets open in 2 hrs 40 mins
Sorry, I could not read the content fromt this page.Wednesday, February 8, 2012
Insignia Health Helps Medica Health and Wellness Coaching Program Improve Member Health, Reduce Costs
Tue, Feb 7, 2012, 7:16 AM EST - U.S. Markets open in 2 hrs 14 mins
Sorry, I could not read the content fromt this page.Thursday, January 12, 2012
Health transfers plan helps feds, hurts provinces: report
The Canadian Press
OTTAWA — New projections show Ottawa's health-financing plan will solve federal fiscal problems at the expense of the provinces -- a conclusion that increases pressure on the premiers meeting next week to devise a solid rescue plan for medicare.
Parliamentary budget officer Kevin Page crunched the numbers from the federal government's new, post-2014 health-care funding formula and found that the transfer scheme will put Ottawa on firm fiscal footing for the future.
Ottawa's share of provincial health-care expenditures will slowly recede over the next two decades, the budget officer said in a report issued Thursday.
The provinces, on the other hand, will see their debt skyrocket -- unless they curtail other spending or significantly raise taxes.
That's because as federal funding increases slide to an average of about 3.8 per cent a year, health care costs will be rising at a 5.3-per-cent pace, Page's report said.
"The projected increase in consolidated program spending relative to the size of the economy -- resulting from population aging and assumed program enrichment -- now falls squarely on provincial and territorial governments."
Some of the richest provinces may be handle the climbing costs, but most won't be able to without compromising quality of care, argued Liberal health critic Hedy Fry.
"You are leaving people in different provinces vulnerable," she said in an interview. "Even if one or two provinces can weather the storm, a lot of the provinces can't."
A spokesman for Finance Minister Jim Flaherty did not dispute the findings, but pointed out that federal transfers on health care are generous and are growing faster than planned spending in many provinces for the time being.
It's up to the provinces to take that funding and put it to good use, Chisholm Pothier said in an email.
"Now is the time for provinces and territories to focus on what really matters: delivering high-quality and timely health care to Canadians."
Flaherty took provinces by surprise in December by handing them a set-in-stone formula for federal health transfers. The plan sees Ottawa continue with six-per-cent annual increases until 2016-2017, but then ties increases to growth in the economy.
No strings were attached, although Health Minister Leona Aglukkaq is travelling the country to see if provincial health ministers are interested in discussing some kind of national co-operation.
The move signals that the federal government will take a lesser role in determining national health-care goals and has prompted widespread speculation that the days of medicare under a national health accord are coming to an end.
The provinces have been grappling with the fiscal and policy implications of the federal decision. Premiers will meet in Victoria starting Sunday night to attempt to figure out what the federal role is in health care and how the provinces should collaborate on health-care goals.
There's some hope within provincial governments that the federal government will agree to fund specific, goal-oriented national initiatives on health care -- above and beyond the promised health transfers.
Aglukkaq has said she values the impact that such arrangements have had in the past. Federal-provincial pacts to decrease wait times, for example, have proven effective.
But the head of the Canadian Medical Association says the provinces shouldn't hold their breath waiting for extra money.
"It would be a shame though if the (premiers' meeting) didn't use this opportunity to actually fundamentally overhaul or transform the health systems in this country," John Haggie said in an interview. "To sit back and hope that there will be something more may not be prudent given the fiscal environment we're in at the moment."
Provinces have agreed in the past that they should join together and buy drugs in bulk -- an idea that may resurface at the Victoria meetings.
They also have a common need to deal with chronic disease management, home care and long-term care, wait times and mental health, notes a new report from the Health Action Lobby, a coalition of 34 national health organizations.
The national nature of the issues calls out for a federal role that should be clarified, the network said in a new report on the future of health-care policy.
"We need some vision and some leadership in health care, to change it, to transform it, so it actually works for the needs of Canadians," Haggie added.
"Where that change comes from, I don't honestly think Canadians mind if it comes from provincial governments, federal governments or a collaboration."
The long-term projections in Page's report found Ottawa's share of provincial health-care funding will fall to an average of about 18.6 per cent for the coming two decades from about 20.4 per cent today and about 36 per cent in the 1970s. It will continue to slide significantly after 2035 if the policy persists.
As a result, Page said, Ottawa's debt will decline steadily. The federal government will eventually have room to cut taxes or increase spending and still maintain fiscal health.
The provinces, however, will find their debt soaring to unsustainable levels.
If health transfers stay on track, provincial debt, relative to gross domestic product, will climb from about 20 per cent in 2010-2011 to more than 125 per cent in 2050-2051, the budget officer's report showed.