Precision Health Media Names Allen Wyke CTO, Terry Cornelissen VP Midwest Sales

NEW YORK, June 5, 2012 /PRNewswire/ -- Precision Health Media, the leading source for Diagnosed Audiences, has named Allen Wyke to the new position of Chief Technology Officer. He will report to Bill Jennings, CEO. PHM also named Terry Cornelissen as VP Midwest Sales.

Wyke brings more than 15 years of ad technology experience to PHM. He served as CTO of iVillage and Chief Digital and Technology Officer of Direct Bands, and most recently consulted on digital and ad targeting strategies with startups and major media companies. Earlier in his career, Wyke served in multiple capacities, including VP of R&D, at pioneering ad server platform company Accipiter, which was acquired by CMGi.

Cornelissen will head Precision Health's Chicago office and develop ad programs with major OTC and pharma brands. Prior to PHM, he was with Synacor Portal Group and earlier with Healthline Networks.

"As one of the early technology pioneers in the ad targeting/serving industry, Allen Wyke's expertise has already been critical to the development, architecture and vision of our Condition Match™ platform, which uses natural language processing technology, such as semantic analysis, to identify the most relevant content for brands across our network of partner health sites," said Jennings. "And Terry Cornelissen's deep contacts with major health related brands and knowledge of the health category will be very valuable to PHM's plan to expand coverage nationally."

As their blockbuster drugs go "off patent," Jennings explained, many pharma brands are focusing on niche health categories. Precision Health Media meets these marketing needs with highly targeted ad programs that laser in on multiple co-morbidity audiences. A brand may seek only MS, COPD, Gout, Diabetes or High Cholesterol audiences, for example. Precision Health's Condition Match process finds these pages across hundreds of top site partners.

"Precision Health has been able to successfully leverage Condition Match to double or triple average industry performance metrics," said Wyke. "The ability to target a brand's message at the page level has enormous potential for pharma and consumer health brands." 

"We have partnered with Precision Health Media over the last few years on a number of successful campaigns for our clients," said Tom Hespos, Founder and Chief Media Officer of Underscore Marketing. "Their Condition Match process has produced strong results for our DTC and OTC brand goals."

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective Media), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian) and Chris Young (Founder Digital Broadcasting Group). Condition Match is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.

Contact: Les Luchter, les@llcom.biz

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

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MediMedia Health Names Phil Deschamps as Company CEO

YARDLEY, Pa.--(BUSINESS WIRE)--

MediMedia Health, one of the most respected Medical Marketing providers of advanced multi-channel communications and marketing strategies for global medicines companies, has appointed Phil Deschamps as President and CEO. Deschamps formerly served as President and CEO of GSW Worldwide, a division of inVentiv Health, where he led worldwide operations evolving that agency from a local Columbus based healthcare agency to one of the world’s largest and most prestigious healthcare agencies.

In his new role, Deschamps will oversee the operations of all business divisions within MediMedia Health. He will have responsibility for leading and building upon the foundation of proven, innovative, intelligence-driven Non-Personal Promotion (NPP), medical communication, and managed markets strategies the company has delivered to clients for more than 30 years. More specifically, Deschamps will expand the company’s service offerings and client relationships by developing strategic analytics, digital channels, and integrated campaigns while driving operational excellence. Deschamps will report directly to the CEO of MediMedia USA, Bill Goldberg.

“I’m thrilled to have someone with Phil’s exceptional leadership skills and marketing vision in this role,” said Goldberg. “Phil has a proven track record of success in building impactful client solutions and in so doing driving exceptional business growth. His passion, enthusiasm and expertise for healthcare marketing, clients and people exemplify the qualities we want MediMedia Health to be recognized for.”

The depth of Deschamps’ expertise stems from his 26 years in the Health Sciences industry.

At the helm of GSW Worldwide, Deschamps grew the business three fold and oversaw its expansion into digital and global services. Prior to that, he served as director of neuroscience marketing at Bristol-Myers Squibb (BMS) in Princeton, N.J., where he participated on several pre-launch Global Marketing teams in the neuroscience and pain markets.

“I am absolutely thrilled to lead MediMedia Health to continue on its successful path,” said Deschamps.

MediMedia Health recently announced its dynamic reorganization to satisfy the demands of a rapidly evolving healthcare marketplace. “We will leave no stone unturned to continue to evolve our leading services to give our clients a competitive advantage in the support of their brands,” said Deschamps.

About MediMedia Health

MediMedia® Health is one of the most respected providers of advanced multichannel promotional health care-related marketing campaigns. Committed to optimizing our clients’ promotional and marketing efforts, the company delivers proven, integrated, intelligence-driven engagements to health care professionals, patients and caregivers. For more than 30 years, pharmaceutical and biotechnology companies have relied on our innovative marketing programs to stimulate brand growth and patient loyalty. www.medimediahealth.com

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EK Health Names Douglas Benner Chief Medical Officer

Thu, Apr 5, 2012, 6:40 PM EDT - U.S. Markets closed

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Windsor Health GroupSM Names New General Counsel

Windsor Health GroupSM and its affiliated companies today announced that James Touse, Esquire, has joined the company as General Counsel. He is responsible for providing the legal advice and services necessary for the company to comply with applicable laws, avoid foreseeable risks and capitalize on opportunities created by a rapidly changing legal, regulatory and market environment.

Mr. Touse is an accomplished attorney who has served as the General Counsel or Chief Legal Officer of various organizations throughout his more than 30 year legal career. He has excelled in those positions as a result of his professional expertise, leadership skills, commitment to providing high quality professional services to clients, and understanding of the business challenges confronting those clients.

Mr. Touse most recently served as the General Counsel, Compliance Officer and Corporate Secretary of Life and Specialty Ventures, L.L.C. and its affiliates, which are owned by six independent Blue Cross and Blue Shield plans. He has previously served as the Chief Legal Officer of BlueCross BlueShield of Tennessee, General Counsel of Group Health Plan, and in legal leadership roles with other managed care organizations since beginning his career as the Assistant Director of the Ohio Department of Insurance.

Mr. Touse’s peers have recognized his contributions to the legal profession by electing him as a member of the inaugural class of the American Health Lawyers Association’s (AHLA) Fellows program. He has also served in legal leadership positions with AHLA; the Blue Cross and Blue Shield Association Legal Department Cooperative; American Association of Health Plans (now America’s Health Insurance Plans); and the Tennessee Bar Association Health Law Section. He has made numerous presentations and authored publications addressing significant legal and regulatory issues affecting the employee benefits industry.

Mr. Touse received his undergraduate degree from Grove City College and his Juris Doctorate degree from Capital University Law School.

About Windsor Health GroupSM

Windsor Health GroupSM is a health specialty management company comprised of Windsor Health Plan, Sterling Insurance, and Olympian Health Partners. WHG collectively serves almost 300,000 customers and offers a full range of products and solutions to improve health, peace of mind and financial security for members, policy holders, and business partners. The company is based in Atlanta with operational centers in Nashville, Tenn. and Bellingham, Wash. and regional offices spanning the nation. WHG is a subsidiary of Munich Health North America, Inc., which is a subsidiary of Munich Re, one of the world’s leading reinsurers.

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Fast Company Names Castlight Health One of the World’s Most Innovative Companies

Thu, Feb 23, 2012, 1:36 PM EST - U.S. Markets close in 2 hrs 24 mins

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Windsor Health PlanSM Names New President

Wed, Feb 8, 2012, 9:16 AM EST - U.S. Markets open in 14 mins.

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Health Management Associates Names John M. Starcher, Jr. as Eastern Group President

Thu, Jan 26, 2012, 5:49 PM EST - U.S. Markets closed

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TMG Health Names New Senior Director of Cross-Functional Operations

KING OF PRUSSIA, Pa., Jan. 12, 2012 /PRNewswire/ -- TMG Health, the leading national provider of expert solutions for government-sponsored health plans, announces the appointment of Roger Nawrocki as Senior Director of Cross-Functional Operations.  Based in the company's National Operations Center in Dunmore, Pa., Nawrocki is responsible for assisting the Operations management team in achieving more superior performance, cost efficiency, compliance and customer satisfaction.

(Logo:  http://photos.prnewswire.com/prnh/20110830/PH59742LOGO )

"I am excited to join TMG Health. The company has an excellent track record in serving its clients in the Medicare Advantage, Part D and Managed Medicaid market," Nawrocki said. "By refining the collaborative delivery processes and initiatives between clients, operations and all of the Business Units in the TMG Health enterprise, we can enhance our business administration capabilities to build upon the government-focused solutions, best practices and expertise that have been the cornerstone of our success."

Joseph Rampone, Senior Vice President of Operations, expressed his confidence in Nawrocki. "I am pleased to welcome Roger to the TMG Health team. Roger has extensive operational and management experience, so I am confident that he will augment our leadership efforts to further hone our functional processes, technologies, reporting capabilities and internal controls," Rampone stated.

Nawrocki brings more than 20 years of health industry experience to TMG Health. His expertise in the healthcare market includes managing operations administration and related technical functions and personnel. His experience spans Membership/Enrollment, Billing, Claims, Customer Service and Business Support Services, including project and vendor management, process improvement and system lifecycle support.

Nawrocki was most recently employed as the Senior Director of Operations and Technical Support at CareFirst Blue Cross and Blue Shield of Maryland where he led National and Large Group business processes and the development of system and operational capabilities.

Prior to his work at CareFirst, Nawrocki served as Assistant Vice President of Operations Support at NYLCare Health and, prior to that, spent more than a decade in Operations at Horizon Blue Cross Blue Shield of New Jersey as Director of Federal Employee Programs, Corporate Accounts and Medicare Part A.

Nawrocki holds a bachelor's degree in Management Science from Kean University, Union, N.J.

About TMG Health
TMG Health is the leading national provider of expert solutions for Government-Sponsored health plans. TMG Health offers an innovative suite of technology-enabled services to a growing number of health plans, provider-sponsored plans, and self-sponsored employers in the Medicare Advantage, Part D, and Medicaid Managed Care markets.

A subsidiary of Health Care Service Corporation (HCSC), the largest customer-owned health insurer in the United States, TMG Health has consistently been recognized as the number one provider of BPO services to the government health plan market by the Brown Wilson Group's well-regarded guide, "The Black Book of Outsourcing."

Visit www.tmghealth.com to learn more about TMG Health.

Contact:

Kim Rollman
TMG Health
Marketing Coordinator
Phone:  570-903-5198
krollman@tmghealth.com

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TMG Health Names New Senior Director of Cross-Functional Operations

KING OF PRUSSIA, Pa., Jan. 12, 2012 /PRNewswire/ -- TMG Health, the leading national provider of expert solutions for government-sponsored health plans, announces the appointment of Roger Nawrocki as Senior Director of Cross-Functional Operations.  Based in the company's National Operations Center in Dunmore, Pa., Nawrocki is responsible for assisting the Operations management team in achieving more superior performance, cost efficiency, compliance and customer satisfaction.

(Logo:  http://photos.prnewswire.com/prnh/20110830/PH59742LOGO )

"I am excited to join TMG Health. The company has an excellent track record in serving its clients in the Medicare Advantage, Part D and Managed Medicaid market," Nawrocki said. "By refining the collaborative delivery processes and initiatives between clients, operations and all of the Business Units in the TMG Health enterprise, we can enhance our business administration capabilities to build upon the government-focused solutions, best practices and expertise that have been the cornerstone of our success."

Joseph Rampone, Senior Vice President of Operations, expressed his confidence in Nawrocki. "I am pleased to welcome Roger to the TMG Health team. Roger has extensive operational and management experience, so I am confident that he will augment our leadership efforts to further hone our functional processes, technologies, reporting capabilities and internal controls," Rampone stated.

Nawrocki brings more than 20 years of health industry experience to TMG Health. His expertise in the healthcare market includes managing operations administration and related technical functions and personnel. His experience spans Membership/Enrollment, Billing, Claims, Customer Service and Business Support Services, including project and vendor management, process improvement and system lifecycle support.

Nawrocki was most recently employed as the Senior Director of Operations and Technical Support at CareFirst Blue Cross and Blue Shield of Maryland where he led National and Large Group business processes and the development of system and operational capabilities.

Prior to his work at CareFirst, Nawrocki served as Assistant Vice President of Operations Support at NYLCare Health and, prior to that, spent more than a decade in Operations at Horizon Blue Cross Blue Shield of New Jersey as Director of Federal Employee Programs, Corporate Accounts and Medicare Part A.

Nawrocki holds a bachelor's degree in Management Science from Kean University, Union, N.J.

About TMG Health
TMG Health is the leading national provider of expert solutions for Government-Sponsored health plans. TMG Health offers an innovative suite of technology-enabled services to a growing number of health plans, provider-sponsored plans, and self-sponsored employers in the Medicare Advantage, Part D, and Medicaid Managed Care markets.

A subsidiary of Health Care Service Corporation (HCSC), the largest customer-owned health insurer in the United States, TMG Health has consistently been recognized as the number one provider of BPO services to the government health plan market by the Brown Wilson Group's well-regarded guide, "The Black Book of Outsourcing."

Visit www.tmghealth.com to learn more about TMG Health.

Contact:

Kim Rollman
TMG Health
Marketing Coordinator
Phone:  570-903-5198
krollman@tmghealth.com

View the original article here