NEW YORK, June 5, 2012 /PRNewswire/ -- Precision Health Media, the leading source for Diagnosed Audiences, has named Allen Wyke to the new position of Chief Technology Officer. He will report to Bill Jennings, CEO. PHM also named Terry Cornelissen as VP Midwest Sales.
Wyke brings more than 15 years of ad technology experience to PHM. He served as CTO of iVillage and Chief Digital and Technology Officer of Direct Bands, and most recently consulted on digital and ad targeting strategies with startups and major media companies. Earlier in his career, Wyke served in multiple capacities, including VP of R&D, at pioneering ad server platform company Accipiter, which was acquired by CMGi.
Cornelissen will head Precision Health's Chicago office and develop ad programs with major OTC and pharma brands. Prior to PHM, he was with Synacor Portal Group and earlier with Healthline Networks.
"As one of the early technology pioneers in the ad targeting/serving industry, Allen Wyke's expertise has already been critical to the development, architecture and vision of our Condition Match™ platform, which uses natural language processing technology, such as semantic analysis, to identify the most relevant content for brands across our network of partner health sites," said Jennings. "And Terry Cornelissen's deep contacts with major health related brands and knowledge of the health category will be very valuable to PHM's plan to expand coverage nationally."
As their blockbuster drugs go "off patent," Jennings explained, many pharma brands are focusing on niche health categories. Precision Health Media meets these marketing needs with highly targeted ad programs that laser in on multiple co-morbidity audiences. A brand may seek only MS, COPD, Gout, Diabetes or High Cholesterol audiences, for example. Precision Health's Condition Match process finds these pages across hundreds of top site partners.
"Precision Health has been able to successfully leverage Condition Match to double or triple average industry performance metrics," said Wyke. "The ability to target a brand's message at the page level has enormous potential for pharma and consumer health brands."
"We have partnered with Precision Health Media over the last few years on a number of successful campaigns for our clients," said Tom Hespos, Founder and Chief Media Officer of Underscore Marketing. "Their Condition Match process has produced strong results for our DTC and OTC brand goals."About Precision Health Media
New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective Media), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian) and Chris Young (Founder Digital Broadcasting Group). Condition Match is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.
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